Jakarta, March 2022- YouGov - a British international internet-based market research and data analytics firm headquartered in the UK - has recently listed the ASTON brand in the top 3 for Travel and Tourism Brands in Indonesia. The top position is led by Garuda Indonesia, a national flag carrier of Indonesia with the highest score.  

The data featured in the YouGov Travel & Tourism: Brand & Destination Rankings Report 2022 was gathered from YouGov BrandIndex and YouGov DestinationIndex accordingly. The markets featured in this research were Australia, China, France, Germany, Indonesia, Japan, UAE, the UK, and the US. Brands were ranked based on their Impression score, a measure of consumers' positive or negative impressions of a brand calculated by taking the yearly average net score (1st January 2021 – 31st December 2021). The polls are drawn by respondents worldwide, who share their thoughts on various important issues.

"Archipelago and our hotel brands are committed to delivering unrivaled services while adhering to health regulations. We are delighted that the ASTON brand has been recognized and voted by our guests as their trusted hotel. The ASTON brand lives by the core of placing “trust” in everything we believe in, constantly reinventing ourselves while adjusting to new guest preferences and technological advancements, thus making ASTON the most trusted hotel choice. This achievement demonstrates that our guest-centric strategy will be a critical aspect of our company's long-term success,” says John Flood, President & CEO of Archipelago.

About ASTON Brand

At the start of the COVID pandemic, the travel & tourism industry were forced to scale back on their marketing activities and many had to review and redefine new brand strategies from changing regulatory environments aimed at preventing the spread of coronavirus, changing consumer preferences and expectations, shifting the focus to adjust the market. Archipelago, Southeast Asia's largest private and independent hotel management group, is delighted to be recognized as one of the brands that emerged amongst the top three in Indonesia as the preferred brand within the travel and hospitality brand in Indonesia. 

Archipelago continues to adapt to the current situation and develop new ways to cater to the changes of guests' needs ensuring that brand identity and service are delivered to their loyal guests. The brand also considers the importance of becoming the first choice of accommodation once the borders are open and guests can travel again. With the uncertainty and consumer negativity towards the hassle of traveling today, the ASTON brand monitors and listens to their guests' expectations and anticipates their needs. These key metrics allow the ASTON brand to measure any increase in negative perceptions and thus shift brand messaging and communications to address this.

"We are very optimistic about the recovery of the hotel and tourism industry as conditions are gradually improving. Archipelago, including ASTON and all of our brands, are committed to delivering an unforgettable stay experience for guests while still prioritizing health and safety protocol. We continue to innovate by providing touchless and voice-command technology through Google Nest, limitless on-demand entertainment facilities, greater use of mobile apps, sustainability, and much more. We want to extend our gratitude to our loyal guests for giving an extremely high degree of regard and taking the time to vote for the ASTON brand on YouGov as one of the top three travel and tourism brands in Indonesia." added John.

For further information, please visit YouGov’s Travel & Tourism: Brand & Destination Rankings Report 2022, www.astonhotelsinternational.com or Instagram @astonhotelsinternational.

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About Archipelago

Southeast Asia's largest privately owned hotel management group, operating more than 150 hotels, with a further 200 hotels under development across Southeast Asia, the Caribbean and the Middle East. A trusted hotel company with a long track record and more than 30,000 rooms operating or under development in over 60 destinations with award-winning brands including ASTON, Collection by ASTON, Alana, Huxley, Kamuela, Harper, Quest, Hotel NEO, fave, Nordic and powered by ARCHIPELAGO.