On November 6, 2021, Bapak Sandiaga Salahudin Uno made a visit to the Bubohu Religious Tourism Village, Gorontalo Province, which is included in the top 50 of the Indonesian Tourism Village Awards. On the same occasion, Mr. Sandiaga gave his appreciation to ASTON Gorontalo Hotel & Villas in supporting local UMKM products.

ASTON Gorontalo Hotel & Villas collaborates with local UMKM players to provide their products in every guest room. They placed these products in the mini bar which is available free of charge to guests. This is intended so that domestic and foreign guests can be interested in knowing and trying these products, and are also expected to be interested in buying them to be used as souvenirs, thus providing economic value for local MSMEs.

ASTON Gorontalo Hotel & Villas' efforts in attracting MSMEs is an extraordinary collaboration, and of course very important to promote and improve MSME product branding so that they can penetrate the international market. This effort was also appreciated by the Food Service of Gorontalo Province by giving an award for the Promotion of Local Food Diversification through Local Food Presentations and Outlets.

“This UMKM project is a form of concern and an effort to promote local UMKMs. We put a free mini bar in every room from Premiere Room to Suite Room. Not only that, we also use local coffee brands of coffee break menus in the meeting room, and we will also hold a Karawo Fashion Show by attracting local designers in the near future. Hopefully, this can be realized and we can carry out various other collaborations with relevant agencies in the future.” said Alain John-John Siwy, General Manager ASTON Gorontalo Hotel & Villas.